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Recruiting Ambassadors via Social Media

Posting about your ambassador program on you brand's social media is one of the most effective ways to drive interest and applications to your program. 


Tips for Social Feed Posts:

When posting on your feed, include these 3 things to drive excitement and action:

  1. Clear call to action
  2. Overview of the program and exciting perks (what's in it for them) 
  3. Eye-catching photo

 

Here are a few of our favorite examples:

 

Blendtec Recruitment Post #1

 

Blendtec Recruitment Post #2

 

On Running

 

Lane Boots

 

Maven Thread

 

Marmot

 

GoBe Kids

 

Save an IG Story Highlight:

 

Another great approach on social media highlights both the program AND your ambassadors. You can pin an Instagram story highlight called “Ambassadors” and repost your ambassador’s content along with a swipe up link with info to join the program. 

 

Ambassadors love seeing their content featured and it’s a great way to create a community feeling for the program so others will want to join!