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How to Authenticate your Domain for Signing Emails and Improve Deliverability



*Authenticating your domain to improve email deliverability within the Wooly platform is a premium service.  Before following these instructions, first reach out to your dedicated account manager to enable this service for you.


What is Domain Authentication?

Wooly uses SendGrid as our email processor.  Domain authentication shows email providers (Gmail, Outlook, Yahoo...) that Wooly has your permission to send emails on your behalf through the SendGrid integration. Your recipients will no longer see the “via wooly.com” message on your emails and the emails will be "signed" by your domain which improves your reputation and deliverability to your recipients.


Authenticating Your Domain

  1. You will receive an email from our support team which contains instructions how to update the DNS for your domain to sign outbound emails through Wooly's integration with SendGrid
  2. Forward the instructions in the email to a member of your IT team who manages your domain
  3. They will then add the DNS records to your domain name server
  4. Our support team will then verify the DNS settings on our end within SendGrid

Additional instructions per DNS provider can be in this article.


Troubleshooting Tips


How to add DNS records
Having trouble adding your CNAME records to your DNS?  Watch this video for a quick tutorial.

Tip: exclude the domain in the "Host" field
A confusing thing about CNAME records is depending on your DNS provider they shouldn't have your domain in the "Host" field. Even though the instructions from SendGrid show the domain in the host name. for example:  woolydemo.com should NOT be in the field.



With many DNS providers, you need to remove your domain from the "Host" field.  Take the first record in the example above, the domain should be excluded in the DNS entry and you should only enter "em7357" and do the same for the domainkey records.  (this example is with GoDaddy and many other DNS providers will behave similarly)